Event 1: Salmon Sessions Line-Up Announcement

Marketing Strategy & Execution:

• Comprehensive Email Campaigns: The Chamber launched a series of targeted email campaigns to our member base, announcing the Line-Up event and encouraging early ticket purchases. These emails highlighted the significance of the event and its role in supporting the local community.

• Social Media Blitz: We implemented a coordinated social media strategy across platforms like Facebook, Instagram, and Twitter. This included teaser posts leading up to the event, artist spotlights, and reminders to boost engagement. We used hashtags, event tags, and geo-targeting to reach a broader local audience.

• Event Integration: The Line-Up Announcement was featured prominently in our communications about other Chamber events. This verbal promotion at events, along with print and digital materials distributed at those gatherings, ensured the event was continuously in the public eye.

• Collaborative Content Creation: The Chamber worked with Penmar to develop engaging content that was shared across multiple channels. This included artist interviews, behind-the-scenes looks at event preparations, and stories highlighting the importance of the Little Campbell Salmon Hatchery.

• Media Outreach: We actively engaged with local media to secure pre-event coverage. This included press releases, interviews, and feature stories in local newspapers and online publications, which helped build momentum leading up to the event.

Event 2: Salmon Sessions Festival

Marketing Strategy & Execution:

• Featured Member Emails: The Chamber included the festival in our member feature emails, which are circulated to a large, engaged audience. These emails emphasized the festival's goals and encouraged members to attend and spread the word.

• Extended Social Media Campaigns: The Chamber’s social media efforts didn’t stop after the Line-Up Announcement. We continued to promote the festival with countdowns, artist features, and interactive content like polls and contests. Live updates and reminders were posted to maintain excitement right up to the event.

• Community Event Promotion: The festival was highlighted as a featured event at other Chamber gatherings. This included verbal mentions by Chamber leaders, as well as inclusion in printed materials and digital presentations. By weaving the festival into the fabric of other community activities, we ensured it remained top of mind.

• Print & Digital Recognition: The festival was promoted in both print and digital formats, including newsletters, flyers, and the Chamber’s website. This cross-channel approach maximized exposure and ensured consistent messaging.

• Influencer Partnerships & Geo-Targeted Ads: To reach a wider audience, we partnered with local influencers and utilized geo-targeted ad campaigns. These efforts helped engage specific communities and drove local attendance, ensuring the festival had a strong turnout.

• Post-Event Content & Recognition: After the festival, the Chamber produced and distributed recap content, including photo galleries, videos, and testimonials. We also highlighted sponsors and partners, reinforcing community ties and setting the stage for future collaboration.

Overall Marketing Impact:

The South Surrey & White Rock Chamber’s marketing efforts were instrumental in elevating the visibility and success of both the Salmon Sessions Line-Up Announcement and the Salmon Sessions Festival. By leveraging a combination of email campaigns, social media strategies, media outreach, and community engagement, we ensured that these events not only met but exceeded their goals in raising awareness and funds for the Little Campbell Salmon Hatchery.