Case Study RunSurreyRun

RunSurreyRun is a community-centric event promoting health and wellness while raising funds for local causes. The run welcomes participants of all ages and aims to support charitable initiatives within the Surrey community.

Marketing Challenges & Solutions:

Challenge: Drive registrations and increase community involvement by implementing a multi-channel marketing strategy aligned with the event’s mission.

Solution: Utilize a comprehensive marketing approach that leverages Chamber resources, digital platforms, and member networks to maximize visibility and encourage participation.

Marketing Strategy:

1. Digital and Social Media Campaigns:

   • Objective: Enhance event awareness and drive sign-ups through engaging digital content.
   • Tactics:
     • Develop and launch targeted social media campaigns across platforms such as Facebook, Instagram, and Twitter.
     • Share event updates, participant stories, and promotional visuals on social media and the event website.
     • Utilize event-specific hashtags and encourage participants to share their experiences online.

2. Chamber Resources and Community Engagement:

   • Objective: Promote RunSurreyRun through Chamber channels and foster community engagement.
   • Tactics:
     • Graphics and Materials: Incorporate graphics and promotional materials provided by the event organizers into digital and print formats.
     • Event Distribution: Distribute event materials at Chamber events, including display tables and digital programs, to highlight RunSurreyRun and other upcoming featured events.
     • Website Features: Utilize the Chamber’s website to display banners and program highlights for RunSurreyRun, driving traffic and registration.

3. Leveraging Channels for Awareness and Registration:

   • Objective: Maximize event visibility by leveraging Chamber channels and networks.
   • Tactics:
     • Channel Utilization: Use Chamber-owned digital channels, including social media, newsletters, and the website, to drive registration and increase event awareness.
     • Member Engagement: Engage Chamber members through newsletters and features to spread the word and encourage their networks to participate.
     • Cross-Promotional Support: Facilitate cross-promotional activities with local businesses and organizations to ensure cohesive messaging and broaden reach.

Implementation and Results:

• Social Media Campaigns: Managed and executed targeted social media campaigns, resulting in increased event visibility and engagement.
• Chamber Features: Featured RunSurreyRun prominently in Chamber newsletters and on the website, enhancing exposure and encouraging sign-ups.
• Event Distribution: Used display tables and digital programs at Chamber events to highlight RunSurreyRun and other featured events.
• Channel Utilization: Effectively leveraged Chamber channels to promote the event, resulting in higher registration numbers and greater community involvement.

Instagram Post @sswrchamber Event Promtion Campaign