2024 Recap and 2025 Marketing Campaign – Business Trade Show on the Peninsula

2024 Highlights: Showcasing Success

The 2024 Business Trade Show on the Peninsula brought the community together with 35 booths, 25 exhibitors, and over 350 attendees.

Key Sponsor Spotlights:

1. WR Mattress Gallery

• Early Sponsor: Played a critical role in shaping event success.
• Impact:
  • $1,000 giveaway boosted foot traffic and engagement.
  • 9,621 social media reach, generating 27 web visits from ads.
  • Promoted across social posts and event signage, enhancing brand visibility.

2. Uptown Printers

• Community Sponsor: Entered later but added significant value.
• Impact:
  • Branded Photo Booth became a centerpiece, attracting crowds.
  • Mentioned in Kid Zone activities, driving visibility.
  • 8,293 social media reach, with 18 web visits from promotional ads.

Advertising Highlights:

• Social Media Ads: Targeted campaigns reached 17,914 accounts with 454 engagements.
• Print Advertising:
  • Full-Page Ad in Peace Arch News.
  • Two Half-Page Ads and a Quarter-Page Ad published in build-up phases.
• Flyers & Posters: Distributed locally with strategic placement.
• Program: 14-page printed and digital program with ad space for sponsors.

Vision for 2025: Building on Success

With the success of 2024, we aim to make 2025 even bigger, targeting 50+ booths and 1,500+ attendees.

New Sponsorship Tiers:

• Title Sponsor: Exclusive event branding and media coverage.
• Presenting Sponsor: Co-branded promotions, booth upgrades.
• Supporting Sponsors: Placement in specific event areas.
• Community Sponsors: Partnerships for Kid Zones, giveaways, and branded experiences.

Campaign Strategy for 2025

• Social Media & Google Ads: Boosted campaigns to attract exhibitors and attendees.
• Expanded Print Advertising: Cover wrap, full-page, and additional half-page ads in Peace Arch News.
• Signage & Branding: In partnership with White Rock Rotary and Superstarr Trophies.
• Influencer Campaigns: Engage local personalities for giveaways.

How We’ll Get There

1. Pre-Event (January – April):

   • Recruit sponsors and exhibitors with targeted emails and early-bird promotions.
   • Launch booth registration ads across Google and social platforms.

2. Event Build-Up (May):

   • Launch print ads, influencer posts, and community giveaways.
   • Use email campaigns to drive ticket sales and build excitement.

3. During the Event (June):

   • On-site social media coverage, live updates, and interactive zones.
   • Engage attendees with the branded photo booth and raffle draws.

4. Post-Event (June):

   • Recap with photo galleries, thank-you emails, and sponsor highlights.

• Joining the Planning Committee
• Becoming a Sponsor
• Registering for a Booth